Print on Demand has several niches. Each niche has its own set of slang, reasons for buying, and popular t-shirt design ideas, so knowing your niche makes it easier for you to create items they’ll want to buy.
Below are some of the most popular t-shirt ideas today, plus some print on demand products where you can use them.
People love their pet, which is why the pet industry is $72.13 billion industry last year based on data from the American Pet Products Association.
You can go for the common sub-niches like dogs, cats, or birds, but there’s also a market for uncommon pets or large animals, such as horses, lizards, wolves, and hedgehogs.
Statement shirts are great conversation starters. Humor-related POD merchandise could have funny images, punchy one-liners, nerdy jokes, or even memes.
You might hate your job right now, but there are millions of people who wake up every morning proud of what they do.
Not all jobs are popular though, some have more passionate employees than others. For instance, lawyers or accountants don’t get as much love compared to nurses, army, or firefighters.
4. Sports, Lifestyle, and Hobbies
Another reason people buy custom-printed merchandise is to show off their hobbies, sports, or lifestyle.
Here are three popular niches to consider for your t-shirt business:
1. Sports Niche Ideas
2. Hobby Niches
3. Lifestyle Niches
- Digital nomads
- Work-at-home Mom (WAHM)
5. Family and Relationships
Have you ever seen a shirt saying “Worlds #1 Mom” and thought, “who would actually wear this?” Shirts like this are popular, especially on Mother’s Day. You can also find custom-printed items for single dads, newly-engaged women (“bride-to-be”), sibling love, newlyweds, and grandparents. There’s even a t-shirt niche list that includes friends and co-workers.
6. Location and Travel
Almost any tourist destination will have a couple of shirts and collectibles designed after their local attractions.
Travel quotes, architecture, local delicacies, and maps are also used in travel-related print on demand merchandise.
7. Seasonal Designs
Christmas sweaters aren’t the only POD item you can sell on holidays. Seasonal designs to put on a shirt include Thanksgiving, graduation, Valentines, Halloween, and other holidays. Religious holidays like Hanukkah or lesser known holidays like National Pasta Day also have their place in the market, but only if you time your promotions well.
How to Choose a Niche
POD shirts, jewelry, shoes, and other custom-printed merchandise are what people call “impulse buys,” so the best way to sell them is to tap into people’s emotions.
People purchase these items because they want to show off their individuality, whether it’s their job, pet, hobby, sport, or a country they just visited—the design shows something about them.
Another factor to consider when choosing a niche is the market size. You could have a niche you’re extremely passionate about, but if there aren’t enough people there you’ll quickly run out of customers. One way to check a niche’s audience size is to use Facebook’s Audience Insight tool or check the keyword search volume for your audience on Google.
Selecting a huge niche also gives you room to branch out into sub-niches. If you want to sell job-related shirts, you can break it down into different categories such as nurses, firefighters, and teachers. From there, you can even break it down further into smaller niches such as pre-school teachers, or ER nurses.