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3 minutes read
Printing Solution

How Print And Digital Work Together

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In few recent decades, we have observed the freedom development trends of market as well as the superior of Knowledge – Based Economy. Flat world is formed with the appearance of Internet and several of concepts such as open sources, plug and play of outsourcing, etc.

When experiencing with digital world, you can recognize easily that the contents are the chain and there is so much information out there that it can be difficult to determine what should be published and what should not. To make them become more impressive with your customers, using print is really a good idea; however, there are some misunderstandings about the correlation between print and digital. A lot of people think that digital and print are competing. Nevertheless, it is only like the both side of one coin, although you find numerous differences between them, in reality, it supports for each other a lot and all use for the same purpose that is attracting readers.

Digital tends to focus on the speed of moves while print finds the ways to reach a different realm of the human psyche. When you publish in print, however, you are using resources. It costs money to put things in print. This and it is a more comprehensible reflection of your brand. To deal with your wonder about how print and digital can complete each other; the two ways are mentioned as follow:

Your Digital Audience

If you publish something that your audience is not thrilled about, it’s really not a big deal. It will just get added to the shelf of content that no one will ever look at. Publishing content online offers you a prerogative to recognize the suitable time for upload what your customers are looking for. Through the content your competitors are posting, testing topics and keyword popularity by following #hashtags, and studying search engine keyword trends, you can know what your customers really pay more attention to. The more you study and experience in digital world, the more successful you are in printing.

Your Print Audience

To reach the marvelous achievement in the industries, we cannot deny the contributions of digital. Your goal should always be to keep your audience cycling. Not all the customers can always be close to you and it is necessary for you to provide your customers convenient means to travel between both of you. In other words, it is the process of using your print to drive your traffic back to your digital space. So, the question is how can you deal with this task? The answer is very simple; you just need to clarify what your customers really expect to see. If you can be outstanding enough to them, that they seek you out online is just evident trust. The vehicle like QR codes, augmented reality, and promo codes all work well to keep audience cycling. On typical suggestion is that if you are publishing a novel, you could offer them a free digital copy along with their purchase of the book.

In general, keeping the stable turnover rate is of customer is so crucial, how to make them desire to come back to you again? This era requires us to focus and put your effort more on digital. We are printees and printers that we should focus our efforts on print and ignore the digital. It will be better if you can balance between both of digital and print.

Source: printmediacentr.com

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3 minutes read
Printing Solution

Benefit From Online Printing For Your Small Business

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In our today society, we can observe the dramatically development of big companies; however, we cannot deny the huge contribution of small firms in the industry. Unlike the big companies with diversify supporting systems, most of small firms choose the solution that is doing by their own, serving in roles from accountant to sales rep to IT guru.

Due to the volume of capital, although several of small companies are quite outstanding with creative ability in the reports, marketing pieces and other items they desire to generate, they still do not own enough facility to promote their strengths.

From that fact, it is the opportunity for print to enter the industry. This tool enables users to build their own projects, order them online, and either picks them up at a retail location or have them delivered.

You also can call it by a synthesis DIY printing option.

A typical example is Baby K’tan. This is a brand famous for baby carriers and other products; they could take the advantages of printing online for some projects and a commercial printer for others. The reason for this choice is that online printing provides several dozens of options can satisfy all the needs at every level of budget. All the investors are careful with the money they spend and it is not an exceptional when they consider online printing.

And if you prefer to get in-store help with your project, you can inquire about options, pricing and how to set up your files before making decision.

Now, let’s take a look at some advantages of online printing:

  1. Flexibility

Choosing printers is depends a lot on the volume of task you require. Let’s see when Baby K’tan needs printing service for some products such as coupons, gift certificates, greeting cards or, in some cases, business cards, online printing will work well.

The continuous change is really normal with the small business; therefore, this kind of service is an effective tool can help them keep away from outdated titles or contact information.

Even orders for trade-show flyers advertising new products or special pricing are also typically carried out by online printing.

  1. Cost

Unlike other types of printing that require you have certain level about it, online printing allow you to use your own labor for creating; thus you could save money for hiring. With simple projects, templates are often available for presentations, newsletters, catalogs and other jobs; you can choose and finish your tasks easily.

Donna Turner, who owns Reptile Adventure in Richmond, Va., has great experience with online printing when she holds a long list of items belong to educational show such as business cards, rack cards, postcards, stickers, name badges, banners and shirts. As her point of view, low-cost online printing companies are a wonderful supporter for her small business.

  1. Simplicity

Angela Lawrence, managing director of the Tulsa, Okla.-based advertising agency AcrobatAnt, balances budget, quality and speed when recommending a vendor. She typically gets two or three estimates. She said that while applying conventional printing, you need to go to their stores and wait until works finished knowing about the price. If your projects require a lot of complex step, traditional printing is a good choice but with straightforward projects, you just need to apply online printing with list of options offered.

Lawrence said some clients request specific online printers because they’ve used them and liked their quality and service.

  1. Convenience

Online printing attracts business travelers because of its quick turnarounds and widespread availability. According to Paul Brown, managing principal of Liberty Lake, Wash.-based Brownstone Business Advisors, he usually travel and he even has to finish his work in a hotel room, in an airport, or on a plane, he uploads financial plans to an online printer and picks it up on the way to see the client. It can be said that online printing is an indispensable part in their business.

See more: Premium Solution for Printing Website Company

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4 minutes read
PrintCart, Printing Solution

Why Don’t Integrate Print Into Your Marketing Campaigns ?

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In recent years, Internet sales seem to be the common concept with all people. People trade through Internet every day for diversified types of products. As the result, we can observe the stable growth of Internet sales segmentation and the discussion about whether print is still a choice for e-marketing. A recent research is carried out to improve the thinking that marketing is definitely changing, but that conventional marketing channels like print remain highly valuable in the marketing mix.

Key factor to maximize options of e-marketing is taking all the advantages of a “multichannel” approach; it means that you should use both traditional and online channels. This process needs to be considered carefully so that the different channels provide information that is not repetitive, while being consistent to a combined message. Avoiding “copy-paste” approach from leaflet to Facebook is really crucial but you don’t want your customers to be piecing together the information from each channel like a jigsaw!

Duncan MacOwen, FESPA show his opinion that: “Nowadays, traditional printed material such as books, brochures and magazines frequently direct readers to other digital media to supplement their experience with sound or moving image or to take them to an Internet retail platform.

It is undeniable that is an ideal channel for your messages. Several dozens of selections are provided with the information in the printed materials, making them more visual, grabbing the reader’s attention. This step can then direct them to your website for details, where they also have the call to action to place an order or contact your sales team for a bespoke quote.

ParentHub recently ordered some A5 brochures that introduce their new mobile app. The brochure is aimed at head teachers and outlines the benefit the app brings to schools. The brochure then displays contact information at the back, including the twitter handle.

Social network Twitter also adds an animated video, content from their YouTube channel. Those kinds of videos focus essentially on parents, which helps ParentHub attract interest from the end user as well as the customer (the app is free for parents but schools need to subscribe for the service to be active).

From the point of view of Ronald Busse, Lecturer at the Business School of Fresenius University of Applied Science, customers now tend to switch between channels, perhaps they may make contact in store first but after that buying online or vice versa. For this reason, employing a multichannel approach is incredibly important.

The knitting yarn company, Baa Ram Ewe, decides to print their yarn labels with a QR code on the inside. The text to the side offers free pattern links and special offers to those that sign up on the website. That allows measurability of the impact printed materials have, an increased customer database and direct customers to an additional purchase point all in one go.

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On the other hands, it is obvious that the standard for choosing appropriated marketing channels also depends on the product category. Products and services fall on a spectrum of attributes and these vary depending on the needs of the individual consumer. For example, when desiring a new car fuel consumption seems to be cared more than leather trim. According to Yale Marketing Professors, Dhar & Wertenbroch, consumers map these features and separate products based on their utilitarian or hedonic nature.

Kushwaha and Shankar, Professors of Marketing at University of North Carolina and Taxes A&M University do a quantitative research to study about utilitarian and hedonic product marketing. The result shows that conventional channels such as printed brochures or leaflets really match with utilitarian products such as gardening tools. Hedonistic products, luxury items such as toys, sports cars or beauty products are better suited to a multichannel approach as people spend more time considering and investigating the options.

Print is the prerequisites for both types of approaching; the only one different thing is the way these are designed would differ given their placement with the other marketing channels used. Ox-on use these A5 product brochures to supplement in-store displays with details of the features and benefits through their range of gardening gloves.

You are the buyer who encourages hedonism, you could use A7 gift or loyalty cards alongside in-store promotional posters to attract customers turning to your store again or online registration.

The marketing mix is never the easy way; it will become really attractive and special if we plan carefully. You should never forget key factors that will dramatically influence the channels that an organization chooses for promotion are product or service specification, target audience and brand positioning. Printed marketing materials are like a leverage supporting a lot for image of a brand as digital channels.

All in all, there are a lot of tools support for your goods and services. Creating successful print marketing that works together with digital options like email campaigns or an online advert is a great way to increase the amount of available channels. This campaign will bring your organization a professional look cement your brand identity.

Source: blog.print-print.co.uk