Color is an irreplaceable form of communication—immediate and strong. It’s especially important in today’s fast-paced world, where first impressions matter so much.
With the amount of competition and globalization across the internet, it’s no wonder that color trends are changing rapidly—yet they manage to exist in perfect harmony.
1. Fiery reds
Being such a powerful color, a little bit of red in your design can go a long way. So imagine what you can achieve with a lot of it!
Red was seen as the color of blood and fire by our ancestors, further being associated with love, passion, energy and strength, but most commonly, with joy and wellbeing.
That said, it’s an attention-getter for sure and a risky choice—which is not necessarily a bad thing! The feeling of living on the edge can carry over to your consumers. Just make sure you are certain that using such vibrant reds makes sense for your brand or product. Brace yourself (or your eyes) because you’ll see a lot more of this fiery color all around you in 2019!
2. White neutrals
If you need a break from the sheer magnitude of all this red, you may find serenity in the cleanliness of the white neutrals trend. White is the symbol of purity and is often associated with honesty and neutrality. Thanks to these characteristics, the use of white in design has an immediately calming effect. It makes any composition soft and airy and gives it a sense of wonder.
White has been around forever, but it looks like it is taking center stage in 2019. It’s perfect for brands that are modern and elegant, given that whitespace is the primary ingredient in a sleek, minimalistic look. Obviously, it will always be combined with other colors (usually other neutrals), but as long as those colors don’t take over the composition and overall look, you can still take advantage of this trend.
3. Earthy tones
Earthy tones connect our subconscious back to mother nature. That is, they evoke a nostalgic emotion. They make you remember a trip to the beach or the desert, the smell of fresh cut grass. To recreate this feeling for your clients, consider greens, browns, yellows, corals or even colder shades like blue—almost pastels but with a dusty and muted base. You can use them in lighter or darker shades, but in both cases you’ll get a raw and effortless feel.
The point is, it’s 2019, and we are all looking for a break from the daily glowing images we see on social media. From time to time we need to see pleasant colors, that make us feel safe and at home—a good reason why these tones are gaining so much popularity right now.
4. Living Coral—Pantone’s color of the year
We can’t talk about color trends without mentioning the color of the year. Looks like in the upcoming year we will be seeing a lot of Pantone 16-1546 Living Coral, which is a vibrant, yet mellow coral color. It inspires warmth and comfort, optimism and joy.
5. Less is more
A simple, minimal composition with just a touch of color will make any design pop. That one little splash of color has the ability to turn a flat image into one that screams and shouts. It adds visual interest, highlights certain information and guides the eye through the design. It makes the overall look modern and brave. Expect to see designers making use of color sparingly, yet in clever and eye-catching ways in anything from web design to packaging in 2019.
6. Brave contrasts
Working with contrasting colors can be tricky. Make a mistake and you’ll end up with a piece that literally hurts people’s eyes! On the other hand, if you manage to get them right, you’ll have a super vibrant and striking piece.
Juxtaposing two or more colors that are on the opposite sides of the color wheel will make them accentuate each other—and ramping up the saturation will help them glow, move and yell! Besides traditional contrasts, in 2019 creatives are experimenting with unusual contrasts more than ever before. Contrast is not only achieved by combining two opposite hues, but patterns and shadows too. It all adds up to a highly dynamic composition that’s bold and fearless.