6 Things You Should Know About Print-On-Demand (POD)
Print on demand (POD) has become increasingly popular in recent years and increasingly demonstrates the
power to make money in the age of the Internet.
With Print on demand, you have the opportunity to have white-label printing on products like t-shirts, phone cases, pillows, hats, and even shower curtains with your logo or branding. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.
So, what is Print-on-Demand? What are pros and cons of print-on-demand? In this article, We will find out together 6 Things You Should Know About Print-On-Demand (POD)
1. What is Print-on-Demand (POD)?
Print-on-demand (POD) is a fulfilling method and business process in which the product is not printed until the company receives an order. It allows prints of singular or small quantities. Simply to say, you give your design (maybe a logo, maybe a picture) to the suppliers. Then they print on your demand to you when you place orders.
And there are many print on demand companies do dropship business or the dropshipping companies do print on demand business for their cooperated online store owners. Designs may come from the store owner who needs to brand their brands or come from the customers who demand. In addition, POD is more and more attractive to customers. Because everyone wants himself is unique including his personal things.
2. The BIG potential to make money from POD
Becoming a third party connecting customers and suppliers, the owner certainly will not be in the state of inventory as a traditional business model. At this point, the manufacturer delivers goods, packaging, and shipping goods directly to your customers.
Automated order processing system:
Orders will be automatically sent to the manufacturer for fulfillment.
If you can develop a customized print model, all products will provide unique features that suit the needs and needs of customers. Those products are specifically T-shirts, pillows, mugs, and many other products. This means the products you sell are extremely special.
3. Pros Of Print-On-Demand (POD) Services
You don’t need to print anything in bulk.
In print on demand, the emphasis is on the “on-demand” part – the printer will only print the product once it’s ordered. This means you don’t have to gamble with your money – you won’t end up with a huge stock of t-shirts with a design that doesn’t sell as well as you’d hoped.
You don’t need to buy equipment.
Your POD partner takes care of the technical side of the printing process – you don’t need to buy any expensive printing machines, and you don’t need to learn how to print a product either.
You can save time on the technical side of running a business.
Since your POD partner takes care of the whole technical side of your business, including fulfilling and shipping out your orders, you can concentrate more on the fun side. Invest more time in creating your designs and marketing your store!
You can experiment with designs easily.
POD also lets you take more risks with the designs you offer – you can easily add new designs to your store and test if your customers love them or not. Since products are printed on-demand, you’re not making a huge investment in something that might not sell in the end. If a design isn’t as popular as you might like, you can easily remove it from your store.
You can experiment with different products.
You can experiment not only with designs but also with products. More and more print on demand services are expanding beyond the scope of just ‘printing’. Print on demand is not about only selling graphic tees anymore—now you can create your own apparel lines for a variety of niche audiences.
It’s easy to customize your designs.
You can offer more customization options for your customers – for example, your customers can incorporate something unique of theirs, like their name. Print-on-demand services are responding to the ever-growing need for personalization in people’s shopping experiences.
It’s easy to establish your brand.
A common thing for print on demand services is that they’re white label. This means you can customize your products and packaging with your branding so that when your customers receive their orders, there’s no sign of it coming from a third party service.
Take advantage of services and resources.
Working with a POD service is a partnership. Your success as a seller is also a success for them. Your print-on-demand partner can help you not only with the technical side of fulfilling your orders, but it can also be a valuable hub of resources to help your startup or grow your business. From free product mockup images, you can use on your store as product photos, to professional photography, design, or even store set-up services – print on demand companies are growing their offering to make your journey to success easier.
4. Cons Of Print-On-Demand (POD) Services
You lose control over the fulfillment process and quality of the products.
Just like with any drop shipping service, POD means that you don’t see each product yourself, so you have to trust the printer to do their job properly. This is why it’s important to test your products before you start selling to see how they look. It’s possible that you or your customer might receive a damaged item. It could be a manufacturer’s error, fulfillment error, or damaged during shipping. There’s no denying that these things happen for any product manufacturing business.
You depend on your printing partner for products and their availability.
POD companies work with different suppliers to source products or product materials, for example, fabric. This means there are a lot of moving parts, and sometimes products may go out of stock or become unavailable.
Order fulfillment takes longer.
Since every product is printed on-demand, it takes longer to fulfill orders than it would if you already had available stock. As a store owner, you have to manage your customers’ expectations – let them know that each product is printed on demand and that this takes a bit longer than sending out an already made product.
Returns management may require more attention.
Since you’re working with a third-party service, there’s more to consider when it comes to dealing with situations where your customers might want to return a product. So make sure you set up a return policy that goes hand-in-hand with your POD partner’s policy.
Source: Printful Custom Printing
5. How much do you earn with print-on-demand (POD) business?
Your earnings = Retail price – base price
Retail price: Display price set by you on the online store
Base price: Price charged by the printing industry (whom you outsourced print on demand facility) which includes product cost, printing, packaging, shipping, customer service, etc.
Therefore, you earn the remaining amount of the retail price after paying a part as commission to the printing company. There are some overhead costs you can add such as paying a graphic designer to make a logo or beautify your online store. However, it may not be a requirement in all cases because all e-Commerce platforms provide easy drag & drop and other handy features for easy designing a store.
6. Five things to consider before you start a POD business
Although the tools and technology available nowadays for designing, printing, and shipping your own product makes starting up relatively simple, the difficult part is building a brand to stand out from the competition. Combine competition with slim margins and building an online company becomes a little harder than it might first appear.
To be successful with your new brand, you have to make the right decisions from the get-go. There are several critical elements to starting a successful business. Each of these elements needs to be considered closely before moving forward:
- Niche: Being more specific will help you stand out as well as better attract and market to the right audience without blowing your budget
- Design: The majority of people that are purchasing graphic tees are looking for designs, graphics, and slogans that connect with them and reflect their opinions and personality
- Quality: The quality of the products you use and the prints need to be top-notch to build a sustainable business
- Brand: A strong, interesting brand is vital in the industry
- Inventory: Will you manage your own inventory to take advantage of volume discounts or use a print-on-demand service to save time and effort.
Reference source: What is print on demand?- Shopify Blog
Watch file PDF: Print-on-Demand for beginner- Slide